Press Release — Prioticket & Smartvisit

Smartvisit and Prioticket Announce Strategic Partnership to Expand Global Distribution of City Pass Inventory

Amsterdam — 14 April, 2026

Prioticket, the connectivity and distribution management platform for tours, attractions, and experiences, today announced a new strategic partnership with Smartvisit, a global specialist in city passes and destination bundles.

Through this collaboration, Smartvisit’s full portfolio of city passes is now available via the Prioticket platform, enabling resellers, OTAs, travel trade partners, and distribution marketplaces worldwide to access and sell Smartvisit products through a single, seamless integration.

Combining Complementary Strengths

The partnership brings together Smartvisit’s expertise in designing and operating high value destination passes with Prioticket’s advanced distribution infrastructure.

Smartvisit has established itself as a leader in curated city pass solutions, packaging top attractions, tours, and cultural experiences into flexible, traveler friendly products. Prioticket’s technology, meanwhile, powers global connectivity between suppliers and distributors, supporting real time availability, booking, and scalable channel management.

Together, the two companies are simplifying how destination passes are distributed and sold globally, while unlocking new revenue opportunities for both supply and demand partners.

Global City Pass Inventory Now Available

As part of the partnership, Prioticket distributors now have access to Smartvisit’s complete catalogue of city pass products across major destinations.

Highlighted pass portfolios include:

• Dubai Pass range

• Athens Pass range

• Barcelona Pass range

• Sydney Pass range

• Melbourne Pass range
  

These passes bundle leading attractions, cultural landmarks, tours, and sightseeing experiences into flexible multi attraction products designed to enhance the visitor experience while driving higher in destination spend.

Leadership Commentary

Ramon Vrieselaar, VP Sales and Partnerships at Prioticket, commented:

“City passes play a crucial role in helping destinations package and distribute their experiences more effectively. Smartvisit has built an impressive portfolio of high-quality pass products, and by connecting their full inventory to the Prioticket ecosystem, we are making it significantly easier for global distributors to access and sell these products at scale.”

Rachel Nettle, President of  Smartvisit added: 

“At Smartvisit, our focus is on making destination experiences easier to discover, buy, and enjoy. Partnering with Prioticket strengthens our distribution strategy by connecting our pass portfolio to a global network of high value partners. This collaboration reflects our shared vision of a more connected experiences ecosystem, where technology enables destinations and distributors to scale faster and serve travellers better.””

About Smartvisit

Smartvisit is the creator of an industry-first platform that empowers tourism operators to provide immersive, real-time destination experiences for their visitors. Its industry-first, intuitive app consolidates everything a traveller needs into a single interface, enhancing the way destinations interact with visitors so they can drive engagement and satisfaction.

Trusted by leading tourism and industry partners worldwide, Smartvisit also owns and operates a portfolio of consumer brands, including iVenture, The Athens Pass, and Tasting Trails.

About Prioticket

Prioticket is a global connectivity platform offering a reservation system, channel management, and a marketplace solution as part of its comprehensive distribution management system. With a single platform, businesses can sell experiences online and on-site, while seamlessly connecting with leading resellers, OTAs, and distribution partners. Designed for experiences, technology platforms, and destinations of all sizes, this out-of-the-box solution streamlines operations and expands market reach.

Media Contact Prioticket press@prioticket.com Prins Hendrikkade 14, Amsterdam